Design. Creativity. Culture.
Relentlessly Chasing Beautiful Outcomes
About
From Mat Boards to Global Brands
I’ve spent my career chasing beautiful outcomes—whether that meant cutting mat boards to perfection late into the night, leading global brand transformations, or building creative teams from scratch. I’m an Executive Creative Director with a deep love for branding and design, and an even deeper belief in the power of people and culture to create extraordinary impact.
Launching My First Agency: Bamboo
My path has taken me through just about every corner of the industry. I launched my first agency, Bamboo, and quickly found myself leading national campaigns for Coca-Cola, Target, and General Mills. We won over fifty awards, but what mattered most was the creative culture we built, one where ideas flowed and everyone had a voice.
A World-Stage Brand for a World-Class Brand
Eventually, I traded my boutique agency for a global platform, joining LPK to lead the worldwide rebrand of Olay for P&G. That work took me across cultures and continents, shaping a brand identity that could resonate in Latin America, China, and the U.S. It was big, complex, and incredibly rewarding. And somewhere in the middle of all that, I met my fiancé. Proof that beautiful outcomes come in many forms.
The Leap That Changed Everything
After LPK, I took on one of the most challenging and meaningful roles of my career, launching Hornall Anderson’s New York office. As both Managing Director and Executive Creative Director, I wore a lot of hats: growing the business, leading the team, overseeing the work, and making it all run. I had no idea if I could do it when I started. But we ended our first year profitable, energized, and proud.
From the Boardroom to... Omnicom's Senior Management Program with Harvard
My hard work earned me a spot in Omnicom’s leadership program with Harvard Business School, which pushed me harder than anything I’d done before. It stretched me as a leader and reminded me that stepping into the unknown is where growth really happens.
A Decade-Long Client Turned Co-Founder
One of the most gratifying parts of this journey has been building real, lasting client relationships. One in particular led to a full-circle moment: a client I worked with for nearly a decade eventually became my business partner, and together we launched Courage. That kind of creative partnership is rare, and I’m deeply grateful for it.
Learning Never Stops
I’m someone who’s never quite at rest. I learn by doing, and I’m constantly exploring what’s next. Whether it’s diving into new tech, experimenting with Figma and motion, building websites, or simply following the pulse of culture—I love being hands-on. Staying curious and staying hungry has always been part of my DNA.
Beautiful Outcomes, Always
Today, I’m driven by the same mission I always have been: to redraw the boundaries of the conventional and chase beautiful outcomes. I lead with heart and clarity, and I believe the best work is born when we explore daringly, innovate wisely, and achieve beautifully. Life’s too short for work that doesn’t move people.
Mission
Redrawing conventional boundaries to shape a future into beautiful outcomes
Leadership Philosophy
My leadership approach inspires teams and clients to think and act beyond the boundaries of the conventional to achieve greater success together.
Explore Daringly.
Innovate Wisely.
Achieve Beautifully.
Core Competencies
Brand Strategy
Communication Strategy and Naming
Brand Identity
Visual and Verbal Identity
Packaging and Portfolio Architecture
Digital
Brand Governance
From Mat Boards to Global Brands
I’ve spent my career chasing beautiful outcomes—whether that meant cutting mat boards to perfection late into the night, leading global brand transformations, or building creative teams from scratch. I’m an Executive Creative Director with a deep love for branding and design, and an even deeper belief in the power of people and culture to create extraordinary impact.
Launching My First Agency: Bamboo
My path has taken me through just about every corner of the industry. I launched my first agency, Bamboo, and quickly found myself leading national campaigns for Coca-Cola, Target, and General Mills. We won over fifty awards, but what mattered most was the creative culture we built, one where ideas flowed and everyone had a voice.
A World-Stage Brand for a World-Class Brand
Eventually, I traded my boutique agency for a global platform, joining LPK to lead the worldwide rebrand of Olay for P&G. That work took me across cultures and continents, shaping a brand identity that could resonate in Latin America, China, and the U.S. It was big, complex, and incredibly rewarding. And somewhere in the middle of all that, I met my fiancé. Proof that beautiful outcomes come in many forms.
The Leap That Changed Everything
After LPK, I took on one of the most challenging and meaningful roles of my career, launching Hornall Anderson’s New York office. As both Managing Director and Executive Creative Director, I wore a lot of hats: growing the business, leading the team, overseeing the work, and making it all run. I had no idea if I could do it when I started. But we ended our first year profitable, energized, and proud.
From the Boardroom to... Omnicom's Senior Management Program with Harvard
My hard work earned me a spot in Omnicom’s leadership program with Harvard Business School, which pushed me harder than anything I’d done before. It stretched me as a leader and reminded me that stepping into the unknown is where growth really happens.
A Decade-Long Client Turned Co-Founder
One of the most gratifying parts of this journey has been building real, lasting client relationships. One in particular led to a full-circle moment: a client I worked with for nearly a decade eventually became my business partner, and together we launched Courage. That kind of creative partnership is rare, and I’m deeply grateful for it.
Learning Never Stops
I’m someone who’s never quite at rest. I learn by doing, and I’m constantly exploring what’s next. Whether it’s diving into new tech, experimenting with Figma and motion, building websites, or simply following the pulse of culture—I love being hands-on. Staying curious and staying hungry has always been part of my DNA.
Beautiful Outcomes, Always
Today, I’m driven by the same mission I always have been: to redraw the boundaries of the conventional and chase beautiful outcomes. I lead with heart and clarity, and I believe the best work is born when we explore daringly, innovate wisely, and achieve beautifully. Life’s too short for work that doesn’t move people.
From Mat Boards to Global Brands
I’ve spent my career chasing beautiful outcomes—whether that meant cutting mat boards to perfection late into the night, leading global brand transformations, or building creative teams from scratch. I’m an Executive Creative Director with a deep love for branding and design, and an even deeper belief in the power of people and culture to create extraordinary impact.
Launching My First Agency: Bamboo
My path has taken me through just about every corner of the industry. I launched my first agency, Bamboo, and quickly found myself leading national campaigns for Coca-Cola, Target, and General Mills. We won over fifty awards, but what mattered most was the creative culture we built, one where ideas flowed and everyone had a voice.
A World-Stage Brand for a World-Class Brand
Eventually, I traded my boutique agency for a global platform, joining LPK to lead the worldwide rebrand of Olay for P&G. That work took me across cultures and continents, shaping a brand identity that could resonate in Latin America, China, and the U.S. It was big, complex, and incredibly rewarding. And somewhere in the middle of all that, I met my fiancé. Proof that beautiful outcomes come in many forms.
The Leap That Changed Everything
After LPK, I took on one of the most challenging and meaningful roles of my career, launching Hornall Anderson’s New York office. As both Managing Director and Executive Creative Director, I wore a lot of hats: growing the business, leading the team, overseeing the work, and making it all run. I had no idea if I could do it when I started. But we ended our first year profitable, energized, and proud.
From the Boardroom to... Omnicom's Senior Management Program with Harvard
My hard work earned me a spot in Omnicom’s leadership program with Harvard Business School, which pushed me harder than anything I’d done before. It stretched me as a leader and reminded me that stepping into the unknown is where growth really happens.
A Decade-Long Client Turned Co-Founder
One of the most gratifying parts of this journey has been building real, lasting client relationships. One in particular led to a full-circle moment: a client I worked with for nearly a decade eventually became my business partner, and together we launched Courage. That kind of creative partnership is rare, and I’m deeply grateful for it.
Learning Never Stops
I’m someone who’s never quite at rest. I learn by doing, and I’m constantly exploring what’s next. Whether it’s diving into new tech, experimenting with Figma and motion, building websites, or simply following the pulse of culture—I love being hands-on. Staying curious and staying hungry has always been part of my DNA.
Beautiful Outcomes, Always
Today, I’m driven by the same mission I always have been: to redraw the boundaries of the conventional and chase beautiful outcomes. I lead with heart and clarity, and I believe the best work is born when we explore daringly, innovate wisely, and achieve beautifully. Life’s too short for work that doesn’t move people.
About
Shaping the Future
Relentlessly Chasing
Beautiful Outcomes
Mission
Redrawing conventional boundaries to shape a future into beautiful outcomes
Leadership Philosophy
My leadership approach inspires teams and clients to think and act beyond the boundaries of the conventional to achieve greater success together.
Dream Without Limits.
Advance Through Ideas.
Create Beautiful Experiences.
Core Competencies
Brand Strategy
Communication Strategy and Naming
Brand Identity
Visual and Verbal Identity
Packaging and Portfolio Architecture
Digital
Brand Governance
"With thoughtful effort and unwavering dedication, even the simplest ideas can bloom into breakthroughs that shape the future"
"With thoughtful effort and unwavering dedication, even the simplest ideas can bloom into breakthroughs that shape the future"
Life is short; never stay at rest. Dream, and create something beautiful.
The Beauty in Gray and Pink
The Beauty in Pink and Gray
Gray, A Beautiful Outcome
I welcomed Gray into my life during my early years as a young creative director. Training Gray was not merely a matter of teaching tricks or enforcing rules—it was an exercise steeped in the nuances of her spirited Westie personality. Her legacy of bold independence reminds me of what we can achieve with patience and respect for individuality.
Over sixteen years, Gray became more than just a well-trained dog; she was a masterclass in managing tenacity with grace, devising training strategies and adhering to them, and above all, valuing loyalty—lessons that profoundly shaped who I am at work and in life.
Our life together was the beautiful definition of persistence, tolerance, diligence, and commitment. Gray's enduring presence in my heart stands as one of my grandest achievements—a beautiful outcome not just for what she achieved as my gold-standard Westie but also for what she inspired in me and the invaluable lessons she imparted leaving an indelible mark on my life.
Pink, A Beautiful Work in Progress
Recently, Pink, a mischievous Westie whirlwind, has catapulted into my life, turning my daily routine into a crazy circus of chaos. This adventure with Pink reflects the myriad hurdles and triumphs that pepper both life and work, serving up rich lessons in persistence and adaptability.
Our epic sock negotiations (spoiler alert: we're in a stalemate) have become ridiculous yet real moments for growth. Training Pink is much like directing—a saga filled with unexpected plot twists, joyful triumphs, and the expected setbacks. Pink is not just a puppy; she's my irresistible professor of resilience, teaching me the art of staying cool and refining my negotiation tactics with a wag of her tail. As I navigate this dynamic course of socks, stubbornness, and surprises, Pink continues to be an endless source of inspiration, reminding me that the most profound lessons often come in simple packages.
Perspective from the Puppy Playground
Tails of Wisdom
For someone like me, who thrives on the satisfaction of a job well done and a process perfectly orchestrated, training puppies isn't just appealing—it's a bona fide calling. There's an artistry in the meticulous planning and unyielding resilience required, traits that mirror my own as a director. Each day in the puppy training arena is an emotional rollercoaster—exasperating, enlightening, and exceptionally rewarding, each challenge painted with strokes of expected losses but also small yet significant victories. My adventures with Pink and Gray, two Westies, have offered surprising insights into leadership and adaptability. Who knew that the most valuable lessons wouldn't come from strategic retreats but from a leash in one hand and a doggy treat in the other? Embracing the chaos of puppy training has not only taught me about patience and persistence but has also revealed the nuanced skills necessary to lead effectively—proving that sometimes, the best directors may just have the best fetch game.
The Beauty in Pink and Gray
life is short, dream up the future and create something beautiful
Relentlessly Chasing
Beautiful Outcomes
Design. Creativity. Culture.
About
About
Relentlessly Chasing
Beautiful Outcomes
Design. Creativity. Culture.
Mission
Redrawing conventional boundaries to shape a future into beautiful outcomes
Leadership Philosophy
My leadership approach inspires teams and clients to think and act beyond the boundaries of the conventional to achieve greater success together.
Explore Daringly.
Innovate Wisely.
Achieve Beautifully.
Core Competencies
Brand Strategy
Communication Strategy and Naming
Brand Identity
Visual and Verbal Identity
Packaging and Portfolio Architecture
Digital
Brand Governance
