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Selected Projects
Portfolio
BE Beautiful Energy
Seedly
Reforme
Cherri Cafe
Cynosure
Diet Pepsi Limited Edition
Ozium
BeeCure
Enfamil
Olay
Energy Blends By Cynosure
Vitamin Shoppe
Pepsi Spire
Shutterstock Naming
Punch Pizza
My Elevate by Cynosure
Lane Bryant Cacique
PepsiCo Hello Goodness
Cherri Cafe Cold Brew
Wallace Church Innovation
Target Sonia Kashuk
Masa Restaurant
Sola Juice
Rishi Tea
Fiber One
BE Beautiful Energy
New Brand: Brand Strategy, Communication, Brand Identity, Copy, Packaging, Guidelines
Seedly
New Brand: Brand Strategy, Communication, Brand Identity, Copy, Packaging
Reforme
New Brand: Brand Strategy, Communication, Brand Identity, Copy, Packaging, Guidelines
Cherri Cafe
New Brand: Brand Strategy, Brand Identity, Packaging, Guidelines
Cynosure
Global Portfolio Brand Reinvention: Brand Strategy, Brand Identity, Guidelines
Diet Pepsi
Limited Edition: Workshop, Packaging
Ozium
Brand Reinvention: Brand Identity, Copy, Packaging, Digital, Guidelines
BeeCure
Portfolio Brand Reinvention: Brand Architecture, Packaging, Guidelines
Enfamil
Global Portfolio Brand Reinvention: Brand Identity, Packaging, Guidelines
Olay
Global Portfolio Brand Reinvention: Brand Identity, Packaging, Guidelines
Energy Blends By Cynosure
New Brand Extension: Brand Identity, Brand Campaign, Copy, Guidelines
Vitamin Shoppe
Portfolio Brand Reinvention: Portfolio Architecture, Packaging
Pepsi Spire & Arby's
Co-brand Campaign: Strategy, Visual Identity, Social Campaign
Shutterstock
Naming Product Innovation
Punch Pizza
Long-term Brand Engagement: Brand Management, Brand Identity
My Elevate by Cynosure
New Brand Extension: Brand Identity, Brand Campaign, Copy, Guidelines
Lane Bryant Cacique
Portfolio Brand Reinvention: Brand Identity, Communication, Copy, Packaging, Guidelines
PepsiCo Hello Goodness
Implementation: Brand Strategy, Visual Identity, Guidelines
Cherri Cafe Cold Brew
Brand Extension: Packaging
Wallace Church
Agency Promotion: Product Innovation, Structural Design, Packaging
Target Sonia Kashuk
Brand Reinvention: Packaging
Masa Restaurant
New Brand: Communication, Brand Identity, Copy, Collateral
Fiber One
Brand Extension: Portfolio Architecture, Packaging
Sola Juice
New Brand: Brand Strategy, Communication, Brand Identity, Copy, Packaging
Rishi Tea
Brand Extension: Packaging
BE Beautiful Energy
New Brand: Brand Strategy, Communication, Brand Identity, Copy, Packaging, Guidelines
Seedly
New Brand: Brand Strategy, Communication, Brand Identity, Copy, Packaging
Reforme
New Brand: Brand Strategy, Communication, Brand Identity, Copy, Packaging, Guidelines
Cherri Cafe
New Brand: Brand Strategy, Communication, Brand Identity, Packaging, Guidelines
Cynosure
Global Portfolio Brand Reinvention: Brand Strategy, Brand Identity, Packaging, Art Direction, Brand Campaign, Guidelines
Diet Pepsi
Limited Edition: Workshop, Packaging
Ozium
Brand Reinvention: Brand Identity, Copy, Packaging, Digital, Guidelines
BeeCure
Portfolio Brand Reinvention: Brand Architecture, Packaging, Guidelines
Enfamil
Global Portfolio Brand Reinvention: Brand Identity, Packaging, Guidelines
Olay
Global Portfolio Brand Reinvention: Brand Identity, Packaging, Guidelines
Energy Blends By Cynosure
New Brand Extension: Brand Identity, Brand Campaign, Copy, Guidelines
Vitamin Shoppe
Brand Reinvention: Portfolio Architecture, Packaging
Pepsi Spire & Arby's
Co-brand Brand Campaign: Strategy, Identity, Social
Shutterstock
Naming Product Innovation
Punch Pizza
Long-term Brand Management
My Elevate by Cynosure
New Brand Extension: Brand Identity, Brand Campaign, Copy, Guidelines
Lane Bryant Cacique
New Brand Extension: Brand Identity, Guidelines
PepsiCo Hello Goodness
Implementation: Brand Assets, Guidelines
Cherri Cafe Cold Brew
Brand Extension: Packaging
Wallace Church
Agency Promotion: Product Innovation, Structural Design, Packaging
Target Sonia Kashuk
Brand Reinvention: Packaging
Masa Restaurant
New Brand: Communication, Brand Identity, Copy, Collateral
Sola Juice
New Brand: Brand Strategy, Communication, Brand Identity, Copy, Packaging
Rishi Tea
Brand Extension: Portfolio Architecture, Packaging
Fiber One
Brand Extension: Portfolio Architecture, Packaging
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